Brent Barootes
President and CEO, Partnership Group – Sponsorship Specialists™
Brent Barootes is the President and CEO of the Partnership Group – Sponsorship Specialists™ and a partner of the sponsorship sales company Sponsorship Connections™.

Brent has been engaged in the sponsorship with events, charities, non profits, municipalities, member associations, as well as cultural and sport organizations. Through his 25 years in the industry Brent has assisted many of these nonprofit organizations as well as major corporations and brands to develop, design and build effective and efficient sponsorship programs.

Over a decade ago, Brent incorporated the Partnership Group – Sponsorship Specialists™, a Calgary based national sponsorship consulting firm. In addition to his role as President and CEO with the firm, Brent is actively involved in sponsorship mentoring of clients while overseeing all aspects of client programs including inventory development, benefit audits and valuation and proposal package template development.

He is delivers industry training workshop, keynote addresses and regularly presents to sport marketing and business schools as a guest lecturer.

He leads his team of seasoned professional consultants and advisors who provide sponsorship valuations and audits, inventory/benefit development, package development, prospect development and mentoring of staff and volunteers for both corporations engaging in sponsorship as well as properties.

This team is located from Newfoundland to British Columbia.
Brent’s direct experience and team experience through the Partnership Group – Sponsorship Specialists™includes mentoring and development of organizations such as Saskatchewan Roughrider Football Club, Rocky Mountain Food and Wine Festival, Airdrie Festival of Lights, Calgary Flames Hockey Club, One Yellow Rabbit – High performance Rodeo Festival, City of Toronto, City of Edmonton, Town of High River, Town of Kindersley, Canadian Finals Rodeo, Edmonton Indy, Canadian Western Agribition, Westerner Park, Olds Ag Society, Grande Prairie Agricultural Society – Evergreen Park, Canadian Cancer Society, Canadian Breast Cancer Foundation, MS Society of Canada, Robin Hood Society, Devonian Gardens, Youth Emergency Shelter Society, 2005 Canada Games, Alberta Amateur Baseball Council, Saskatchewan Soccer Association, City of Regina, Wascana Park Authority, Rotary, Canadian Red Cross, Boys and Girls Clubs of Edmonton, GO Community Centre, Art Gallery of Alberta, Globe Theatre, Pumphouse Theatre Society, Vancouver Island Mountain Sports Society, Grant MacEwan University and many others.